IWD x BRITISH AMERICAN TOBACCO

While British American Tobacco communicated between the head office and the field, the amount of information exchanged by email, text messages, and shared folders was chaotic and difficult to centralize. They were looking for a solution that allowed them to capture and share information in a structured manner regarding hundreds of outlets around the world.

By adopting IWD’s retail solutions, British American Tobacco created a consolidated database of outlets around the globe in which their products were available. This in turn provided them with the ability to capture and share detailed information regarding brands, activities, planograms, and more.

Thanks to IWD, BAT collaborators were able to receive organized actionable intel on what was happening in stores.