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IWD x NOCIBÉ

Nocibé optimizes planogram creations and stock management

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CHALLENGE: SAVING TIME

Nocibé, one of the French leading retailers in perfume and cosmetics, deals with over 600 stores and 30,000 products. To manage such an extensive network of stores and product offerings, it needed a tool that was not only able to handle the size of its database but lighten and facilitate the workload. The Visual Merchandising team was therefore looking for a solution that would allow users to easily create planograms to have more time for strategizing in-store merchandising.

NOCIBÉ

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We have been using the IWD tools for many years now, and they are perfectly suited to the cosmetics sector because they allow easy data exchanges, especially photo databases, with certain brands. The IWD teams were able to satisfy our request for specific analyses for a retailer like NOCIBE. From the production of planograms, to the communication of guidelines and data extraction for our analyses, their tools are essential for us to make the right decisions.

Eric Mouquet

MERCHANDISING DIRECTOR, NOCIBÉ

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SOLUTION: OPTIMUM RECOMMENDATIONS

Nocibé utilized IWD’s solutions to create optimum merchandising recommendations to selective brands it works with. On top of that, the tool provides key insights regarding stock management as well as data to analyze volumes, margins, and brand performance. Thanks to the software’s user-friendly features, the Nocibé team saved countless hours on creating planograms and was able to focus more on improving strategies.

Beauty & Cosmetics

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