IWD x BENEFIT

How Benefit simplified their everyday work life with retail solution

your work Email

Do like Benefit

CHALLENGE: adapting rapid change

In the fast-paced cosmetics world, launches are increasingly popular and companies need to adapt guidelines faster than ever before to keep up with that pace. Time is of the essence. Benefit was therefore looking for a tool that would allow it to be as agile as the market, if not faster. Being able to adapt to unpredicted changes was going to be its secret skill.

BENEFIT

IWD simplified our everyday work life. We save time when working on each update and the guidelines edited for in-store staff are now more clear! Also, this software is not just useful for merchandising team, but impacts the work of several other teams (KAM, field force…).

Mathilde Olivier

VM EMEA & PROJECT LEADER, BENEFIT

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

SOLUTION: clarity and time

Thanks to IWD, Benefit is able to make changes to its planograms quickly and easily. They gained in efficiency and were able to send clearer guidelines that served as a strong work basis for multiple teams. The teams were able to save time and be more clear with one another when setting up guidelines.

Beauty & Cosmetics

NOCIBÉ

IWD is key in the implementation of NOCIBÉ's merchandising strategy

Learn more

FILORGA

How Filorga leverages IWD to manage retailers’ demands