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Elevate Beauty displays with Precision and Allure

Hey Retail Beauty Professional,
Empower your teams to craft immersive, consistent brand experiences that captivate beauty consumers at every touchpoint, from pharmacy shelves to high-end displays. With our digital tools, every endcap and display is brought to life with precision and consistency, providing the flexibility you need to meet evolving trends and customer expectations.

Your Products Sell Themselves

The beauty industry moves fast, and creating captivating displays across all locations while staying ahead of trends is no small task. That’s where we come in. With our powerful tools, you can design and implement visual strategies that make your brand shine!

Brand Consistency - specificities - adapt - planogram

Guarantee brand consistency from flagship stores to wholesale gondolas with tools that ensure every display aligns seamlessly with your standards. HQ can easily manage guideline availability for each market or key account, while local teams retain the flexibility to adapt displays to their specific product assortment and store layout.

Thanks to real-time compliance tracking, visual guidelines, and secure two-way collaboration—including messaging, photos, and surveys—store teams stay connected with HQ for flawless execution every time.

Ensure Consistency whileembracing specificities

planogram-gondola-competitors-beauty-skincare

Want to see how your products stack up against the competition? Our platform allows you to visualize your displays side-by-side with competing brands, giving you a clear picture of how your products stand out on the shelf. This insight is not just a game-changer for merchandising—it’s a powerful negotiation tool. Use precise data and visualizations to secure shelf space that reflects your market share, ensuring your brand gets the visibility it deserves. With our tools, you can confidently showcase your value and win the battle for linear space.

Outshine Competitors &win the battle for linear space

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Unleash creativity with our intuitive 2D and 3D editor that make merchandising a breeze! With all your brand assets in one place, HQ teams can effortlessly manage guidelines and promotional materials, while frontline staff bring your vision to life.

Local teams enjoy the freedom to adapt displays to fit their unique store layout and product mix. The result? Confident teams, beautifully aligned displays, and a brand that shines consistently in every store!

Intuitive 2D-3D Rendering,Empowered Staff

Make Up Guideline campaign

Make every launch and seasonal promotion a flawless success with tools that cover all the details! Our platform streamlines merchandising updates, letting you visualize displays with precise renderings, gather real-time feedback through surveys, and align everything with centralized information management.

HQ teams can coordinate and adjust in real-time, ensuring every store is on-brand and up-to-date. The result? Faster execution, reduced waste, and a seamless, engaging experience for your customers.

Nail Your Time to Market:Launch with Confidence

  • Up To

    80%

    Of time saved

    Build your strategy in 1 day instead of 7 and bring your guidelines to life.

  •  

    x2

    team efficiency

    Optimize the local VM day-to-day and benefit from 50% in-store audit time saved.

  • GAIN

    7km

    of Share of Shelf

    Match your Share of Shelf with your Share of Market, like L'Oréal Luxe

TOP BEAUTY BRANDS ❤ IWD

 

 

  • Dermalogica

    “Time spent doing planograms has dropped dramatically, from 80% of my time to 25% and making updates are quick and easy to do. Other countries in the business have taken an interest and would like to implement it in their countries too.”
    Francesca Elston

    FRANCESCA ELSTON VISUAL MERCHANDISING MANAGER

  • ESTEE LAUDER COMPANIES CANADA

    “A great tool for Visual Merchandising! IWD is a great tool that we use daily within our VM team. It allows us the flexibility to focus on our day to day, and make the right business decisions for the brands we work with. The accuracy in terms of measurements and scale is reassuring when we're planning planograms and in store displays for multiple brands.”
    Visual merchandiser_Anjo

    ANJO LOOTS DIRECTOR VISUAL MERCHANDISING

  • Saje

    “We can visually communicate with other departments within the organization. This has given us the ability to clearly represent the in-store experience, ultimately leading to a more cohesive rollout for our retail teams. Their feedback has been incredible. They love the clarity and simplicity of the directions we are now able to provide.”
    Maria-900

    MARIE GOMEZ VISUAL MERCHANDISING LEAD

  • Avon

    “We were doing planograms in Excel. It was very complicated to visualize the implementation as it was text-only! Thanks to IWD, customer shopping experience has been enhanced, visual merchandising processes has been simplified while ensuring staff efficiency and it helps increase sales offtake in face care and fragrance products.”
    Janine-900

    JANINE GOYENA FIELD COMMUNICATION SPECIALIST

Join our community

  • Estée-Lauder
  • Saint-Laurent
  • Bulgari
  • Bath-and-Body-Works
  • Vichy HP
  • Sephora HP
  • NORTH FACE HP-1
  • Asics
  • BTM_AVON-Janine_122021-thumb
    Pro Tips in Action

    watch Janine's story, from Avon

    Watch the story
  • Makeup-Get the Most Out of Your Digital Displays
    Article

    Makeup, get the most out of your digital displays

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    execution: empower store teams

    Watch the demo
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    Article

    How Molton Brown Professionalized planogram creation

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  • store Survey demo iwd app
    Pro Tips in Action

    DISCOVER THE POWER OF STORE SURVEYS

    Watch the demo
  • AXEL_CHAY_MODULATION2_PETITEMODULATION_2

    Analyze retail performances

    Let's Talk
  • MULTI-BRAND ENVIRONMENT: GET THE MOST OUT OF YOUR STORE SURVEY

    Once the strategy is implemented in stores, surveys help check the brand’s presence among competitors.
    “Show the area with a panoramic photo” or ask staging questions about each promotion to get a feel of the brand’s presence.

    Once the strategy is implemented in stores, surveys help check the brand’s presence among competitors.
    “Show the area with a panoramic photo” or ask staging questions about each promotion to get a feel of the brand’s presence. Brand compliance is also controlled with pictures, and changes can be made on the stop with instant communication. These environmental pictures can also be a source of inspiration, to see what is being done, and what can be improved....

    Learn more...

    Read more

Still have questions? We have answers.

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