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Loved by Stores,
Designed to optimize
Visual MerchandisingDiscover how Visual Merchandising with IWD can be a breeze. Our end-to-end SaaS platform is your go-to partner for all things retail execution.
Create guidelines, share them, and collaborate seamlessly with your store teams—suitable for every business environment.
Here are some pro tips and expert insights.
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Master VM guidelines: optimize shelf space and brand consistency
“The turnover of a well-merchandised store is 30% higher compared to a non-merchandised one. When the store is merchandised but lacks compliance with the latest guidelines, the difference is about 15%.” This highlights the power of effective visual merchandising.
By using Planogram Software, you can streamline the creation of guidelines, optimize shelf space, and ensure consistency across all locations.
Spend less time on manual tasks and more on crafting a compelling in-store experience that drives sales and enhances brand identity. With efficient processes in place, your floorset season can truly shine.
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Powerful Planograms: The Art of Design, the Science of Product Placement
Planograms are a powerful tool in visual merchandising, helping retailers create compelling displays and optimize every inch of their store space. They blend the art of design with the science of product placement, ensuring that every item is positioned for maximum impact. By using planograms, retailers can test various layouts, maintain brand consistency, and improve customer experiences—all while driving higher sales. Mastering planograms is key to taking your retail strategy to the next level.
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Digital and data: Empower store teams
When done right, digital solutions and smart data usage can take your store's performance to the next level—and yes, even increase sales.
By embracing tech, retailers can simplify day-to-day operations, engage customers more effectively, and equip their teams with the tools to deliver standout service. Data-driven insights also allow for smarter decisions, helping you spot trends, optimize stock, and personalize the shopping journey.
The result? Smoother operations, a more productive team, and higher revenue. Curious about how these innovations can transform your business?
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The most used in-store survey template for optimal performance
Field team feedback is key for your retail business. In a nutshell it gives you:
- Qualitative information that is uniform and stored in one place
- Structured data for more precise analysis
- Time saved when asking for and managing that data
- Gain additional flexibility to ask for more information
Having said that, let's get to the heart of the matter; requesting information from your team is all well and good, but how and when should you do it?
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5 golden rules of visual merchandising according to experts
We asked visual merchandising experts to share their golden rules for crafting unforgettable retail experiences for this new era of fashion consumption.
1. Consumer engagement opportunities start through the looking glass
2. Brand Storytelling won't happen without a mart layout
3. Product placement and strategic store styling should align with your customer's shopping needs
4. Store lighting is important, but lack of it, is too
5. Accepting criticism and last-minute changes is part of the visual merchandising journey
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