Optimize Product Displays with 2D VM Guidelines: A Quick Guide to Shelf Space Management

In the fast-paced world of retail, having clear and visually compelling merchandising guidelines is crucial for maintaining brand consistency and optimizing product displays. Our 2D editor, acclaimed by clients as "very powerful and super user-friendly," transforms visual merchandising into a relaxing session. Whether you're starting from scratch or adapting existing layouts, this guide will walk you through how to create and manage 2D guidelines with ease, ensuring your stores look their best.

WHO IS THIS TOOL FOR?

The 2D Guideline feature in IWD is ideal for visual merchandisers, retail planners, and store managers looking to streamline their in-store display process. Whether you're setting up a new campaign or ensuring brand consistency across multiple locations, this tool simplifies the creation, duplication, and customization of store layouts.

HOW TO CREATE A 2D GUIDELINE

1. Start a New Guideline: In the GUIDELINES module, click the + button and select 2D GUIDELINE.
2. Fill in the Guideline Information:
- Name, Campaign, Information, Product Catalog, Market

Using IWD PLATFORM 2D Editor

1. Select a Fixture: Choose a fixture from your catalog or create one from scratch using the TOOLBOX.
2. Place Items: Drag and drop items from the catalog onto the fixture. Only linked catalog content is available.
3. Customize Elements:
- Item: Add comments to items, like placing testers on the top shelf. Double-click to see the item's catalog folder.
- Bay: Modify dimensions, texture, and color.
- Shelf: Adjust dimensions and add an EYE or HAND to visualize the height in real life.

4. Actions on Items: Use the SELECTION menu or right-click on elements to access available actions, such as moving or editing items.

How to Duplicate a 2D Guideline

1. Open the Folder: Locate the folder where the existing guideline is stored.
2. Duplicate: Click the ⋮ next to the guideline, select DUPLICATE, and choose a folder to save the duplicate.
3. Update and Edit: Edit the guideline information sheet and make necessary changes in the editor.
4. Save Regularly: Save your work often, as it is not auto-saved. Click CLOSE when finished.

QUICK TIPS

- Use images to illustrate questions for clarity.
- Regularly save your progress to avoid losing changes.

With the 2D Guideline tool, creating and managing store layouts becomes a seamless process, allowing you to maintain brand consistency and enhance the customer experience across all your locations.