CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY
"Nous réalisions nos planogrammes sur Excel, donc au format texte uniquement. Il était donc très difficile de visualiser l'implantation ! Nous utilisons IWD depuis 6 mois désormais et c'est un véritable succès." Depuis 2021, AVON partage des directives précises, visuelles, et donc plus compréhensibles à toutes ses filiales. Afin que ce projet soit un succès, le déploiement a été pensé en plusieurs phases et avait pour objectifs :
- De simplifier les process merchandising et de permettre aux équipes de gagner en efficacité- Help increase sales offtake in face care and fragrance products;
- Measure rep satisfaction & customer shopping experience.
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY
RESULTS
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY
7.4% sales increase in May for the face care category versus Q1 2021.
Overall, a 0.2% growth in sales was observed May 2022 versus Q1 2021, a much better performance compared to the previous month.
More than 90% of the staff now think that:
- Customer shopping experience has been enhanced (improvement in the arrangement of Face Care);
- Products are easily located on shelves;
- New arrangement in supermarkets is better.
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
