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IWD x CHARLES & KEITH

Charles & Keith : des équipes soudées et un cycle merchandising consolidé

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c'est parti
charles and keith header page story

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

CHALLENGE

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

Charles & Keith, enseigne Premium Singapourienne, n’était pas pleinement satisfaite des directives envoyées à son réseau de points de vente : manque de clarté, d’esthétisme mais surtout de cohérence de marque en magasin. Ainsi, en plus d'améliorer la création et le partage des directives, ils voulaient pouvoir gérer facilement les lancements de produits et les ouvertures de magasins. Charles & Keith a donc mis au défi IWD, d'améliorer ses processus sur tout le cycle du merchandising.

CHARLES & KEITH

charles and keith quote success story

98% de nos lancements de produits sont réalisés dans les temps désormais. L'utilisation d’une plateforme “tout-en-un” nous a permis de créer des directives plus précises, et de les partager de manière plus efficace. [...] Dans l'ensemble, IWD nous a aidé à nous organiser et à rapprocher le siège et les magasins. 

JOYCE LI

VISUAL MERCHANDISING MANAGER, CHARLES & KEITH

charles and keith quote success story

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

SOLUTION

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

Le panel de fonctionnalités des solutions IWD choisi par Charles & Keith a considérablement dynamisé les échanges entre les équipes Visual Merchandising et des équipes de Vente. 

La simplicité d’utilisation de la plateforme a permis à la marque de créer toutes ses directives en ligne, même pour les plus petits événements.

Les lancements de collection ont gagné en réalisme grâce à la modélisation 3D des recommandations et les déplacements ont été supprimés. En effet, chaque marché est désormais capable d’adapter les directives lui-même à ses spécificités locales. “Nous avons économisé 100% de temps de déplacement.” 

IWD App permet aux équipes du siège de vérifier et d’évaluer la bonne exécution en magasin sans quitter leur bureau. L’équipe terrain leur partage des photos en temps réel, qu’ils peuvent alors approuver ou commenter. 

Une fois par mois, le VM Régional tague les “meilleures pratiques” et les partage avec la Direction. 

Au final, grâce à IWD,Charles & Keith a pu souder ses équipes et améliorer la qualité de leurs échanges et des projets Merchandising de manière générale.

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

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