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IWD x L'ORÉAL LUXE

L'Oréal Luxe, maître de la négociation avec les distributeurs, grâce aux solutions d'IWD.

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CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

CHALLENGE

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

L'Oréal Luxe commercialise  des marques telles que Lancôme, Khiel's, Giorgio Armani, Biotherm...La quantité d’informations échangées en interne afin de s’assurer de la bonne exécution en magasin est donc colossale. Les équipes se sont lancées le défi de réduire le nombre de photos et d’emails redondants et de mettre à disposition une plateforme unique où les forces de vente pourraient retrouver toutes les informations de marque. 

L'ORÉAL

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Grâce à IWD nous avons fait un bond en avant de 10 ans dans la professionnalisation de nos équipes retail et terrain. La concurrence est rude dans l’industrie de la beauté, ce qui nous oblige à nous remettre en question chaque trimestre. Nous sommes désormais plus réactifs!

Paolo Galimberti

DIRECTEUR RETAIL, L’ORÉAL DIV. LUXE ITALIE ET DIRECTEUR DES OPÉRATIONS RETAIL, L’ORÉAL ITALIE

loreal quote success story

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

SOLUTION

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

Depuis plusieurs années, IWD est la plus puissante arme de négociation pour récupérer des parts de linéaire conformément aux parts de marché négociées.

La plateforme a ainsi aidé L’Oreal face aux distributeurs, mais elle a également amélioré la communication interne et l'analyse stratégique.

La librairie de photos permet aux équipes de partager des recommandations merchandising détaillées, de les mettre à jour instantanément en fonction des lancements de produits, et de comparer des centaines de photos de points de vente prises à un instant T. Une vision organisée, globale mais détaillée. 

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.

That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.

SAVE TIME, EFFICIENCYAND VISIBILITY

SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.

All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.

Finally, sharing occurs in 1 click with Dior’s worldwide teams.

A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY

LUXE

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DIOR

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