IWD X JOE FRESH

Joe Fresh is one of Canada's leading fashion brands with 1,450 retail locations around the country. Adopting IWD’s solutions has allowed the brand to save time, money, and work more efficiently as a team whether it be in the office or in stores. The company uses both store planning and store monitoring software to have full control of their merchandising cycle. After a few years of working with the tool and optimizing workflows, Joe Fresh users discussed their experience and gains they’ve seen with us.

The entire Visual Merchandising team at Joe Fresh has adopted IWD’s store planning software. Visualizing the store in 3D months before setting it in store has allowed the team to make better strategic decisions regarding products, merchandising, and stores. Being able to multiply the number of guidelines sent out to stores has ensured branding accuracy and workflow efficiency throughout their merchandising cycle.

...TO VERIFYING THEIR IN-STORE EXECUTION

Nicole and Tom explain the many benefits the store teams and office teams alike have seen since monitoring stores. Communicating and receiving clear guidelines from headquarters reduces the amount of time setting up, in order to focus on customer relations. Fostering an exceptional in-store experience allows Joe Fresh to be different in a very competitive apparel market.