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1. Centralize all brand assets
Custom online catalog: 3D model, color, texture
Connection to internal information systems
Centralize your branding and product assets in one location. With easy access to the latest content for every user, you can quickly add essential marketing and promotional materials to your product catalog.
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2. Manage Product Lineup
Allocate product to market and link them to others
Instant updates on marketing changes
Import a large amount of SKUs, organize them as you wish and tailor their availability and design. Plus, allocate content seamlessly to your chosen markets and stores. It’s all about working smarter and faster!
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3. Create 2D-3D planograms easily
User-friendly drag & drop interface
Lifelike 3D Environments
Easy duplication and sharing
Discover retail design and creation that’s tailored to your reality! From stunning 2D planograms with linear shelving to intricate 3D fashion stores and detailed makeup gondolas, we’ve got you covered. All your brand assets are customized to fit various markets and store setups. No matter your industry—luxury, accessories, shoes, food & beverage, and beyond—IWD is ready to adapt to your needs!
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4. Collaborate with Markets and teams
Assign user-specific permissions for guidelines
Collaborative directives
Tailor access rights for teams and local markets
Easily manage the availability of guidelines for each market.
On a local level, users can adapt the guidelines to their current product assortment and store layout. -
5. Export clear merchandising directives
Guidelines export (HTML, .csv, etc...)
Accurate in-store execution instructions
Stock capacities and sales forecast
Export planograms and provide clear and detailed guidelines with an organized overview of fixtures, products, and brand assets.
You can also specify which products are in or out of stock and add specific notes as needed.
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Save 80% of time creating planograms
Free up precious time for your teams. Spend 1 day instead of 7 creating planograms and increase significantly store planning productivity. The result? Faster time to market and optimized strategic resource allocation.
Ensure In-Store Compliance with Clear Guidelines
No more guesswork! With timely, crystal-clear guidelines and real-time feedback through the app, you can maximize compliance and drive conversion rates to new heights.
"By making the process easier for our store teams, it allows them to focus on delivering the best experience for our customers." Zoey Glover, Ghanda Clothing.
Achieve 4X Faster Time-to-Market
Accelerate your campaign launches by up to 4 times for a quicker response to trends and sales opportunities. Enhance competitiveness, capture market share, and deliver faster returns on investment by bringing products to stores more efficiently.
"This newfound agility has empowered Melissa & Doug to stay nimble in a fast-paced retail environment, capitalizing on emerging opportunities and driving sales." Lina Quintero, Melissa & Doug
Smart Product management
Align product assortments with local demand to minimize overstock and focus on high-performing items. With effective SKU management, boost revenue per square foot, reduce excess inventory, and drive sales growth through precise merchandising.
Reduce costs on planning & buying
Cut your flying ticket expenses by 100% and sample buying costs by 5%! With effective 2D and 3D assortment planning, you can achieve better sell-through and maximize your savings.
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PATAGONIA
“After learning the program with the support of the training team I found it easy to use and helpful in my role. The program allowed for more accuracy and realistic views of the store layout and can be shared with staff to easily make merchandising changes.”
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AVON
“We were doing planograms in Excel. It was very complicated to visualize the implementation as it was text-only! Thanks to IWD, customer shopping experience has been enhanced, visual merchandising processes has been simplified while ensuring staff efficiency and it helps increase sales offtake in face care and fragrance products.”
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SAJE
“We can visually communicate with other departments within the organization. This has given us the ability to clearly represent the in-store experience, ultimately leading to a more cohesive rollout for our retail teams. Their feedback has been incredible. They love the clarity and simplicity of the directions we are now able to provide.”
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ESTEE LAUDER COMPANIES CANADA
“A great tool for Visual Merchandising! IWD is a great tool that we use daily within our VM team. It allows us the flexibility to focus on our day to day, and make the right business decisions for the brands we work with. The accuracy in terms of measurements and scale is reassuring when we're planning planograms and in store displays for multiple brands.”
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JOE FRESH
“With the help of IWD Solution, we were able to use our time more efficiently so instead of spending that time in the lab, we're able to merchandise the store virtually. So we went from 11 directives per month to 57 directives per month. ”
