Share guidelines to markets & Stores
Use planograms to present your brand’s offer and negotiate the optimal retail space for sell-in with clients.
Include guidelines in the agreements to showcase the desired optimized brand implementation. Easily send optimal guidelines to local marketing teams for implementation.
Guidelines adaptable to local market needs
Local product catalogs and store listings
Stock capacities and sales forecast
Implement your stores
Associate guidelines to POS allowing stores to access only the locally-adapted instructions.
Planograms linked to stores
Accurate in-store execution instructions
Stock capacities and sales forecast
Check Store compliance
Access guidelines and instructions directly in the field thanks to the IWD mobile App. Once the Field staff, Sales Area Managers, Visual Merchandisers have finished implementing brand directives, they can submit pictures for approval. Field staff can also answer surveys and relay up to date store inventory and stock data.
Seamless communication between headquarters and field
Surveys, audits, pictures and chat all in one place
Editable store reports
Communicate with HQ
Visualize all your stores or get one store’s details: guidelines, inventories, photos, floorplans, store staff, previous visit reports, etc.
Collect a wide variety of data: activity reports, shelf-space surveys, fixture inventories, maintenance or stock shortages.
Live and accurate feedback from the field
Online / Offline Mode
THE NORTH FACE
IWD’s solutions have been amazing in creating visual merchandising guidelines for our stores. Plus, I love being able to see photos from the stores of the actual merchandising. Great to see our vision come to life.
Lily Alegria
Merchandise - Visual Presentation Manager
