IWD X AVON
challenge
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY
"We were doing planograms in Excel. It was very complicated to visualize the implementation as it was text-only! Now, we have been using IWD successfully for 6 months." In 2021, AVON introduced an improved planogram layout that was easier to read and use by branch staff. The implementation was done in phases to ensure that accurate display guidelines will be given to the branches.
Their main objectives with the new project were:
- Simplify visual merchandising processes while ensuring staff efficiency;- Help increase sales offtake in face care and fragrance products;
- Measure rep satisfaction & customer shopping experience.
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY
RESULTS
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY
7.4% sales increase in May for the face care category versus Q1 2021.
Overall, a 0.2% growth in sales was observed May 2022 versus Q1 2021, a much better performance compared to the previous month.
More than 90% of the staff now think that:
- Customer shopping experience has been enhanced (improvement in the arrangement of Face Care);
- Products are easily located on shelves;
- New arrangement in supermarkets is better.
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
A UNIQUE PLATFORM USEDBY THE ENTIRE DIOR COMMUNITY
CHALLENGE: Several processes and tools in each market that involve creating the same recommendations multiple times, and doesn’t allow you to have a global vision of local specificities.
That is to say, time is precious, so save it, by merging and optimizing the production of your guidelines and technical documents, while keeping the particularities of each market on track.
SAVE TIME, EFFICIENCYAND VISIBILITY
SOLUTION: For Dior, IWD’s team has set up processes on a unique personalized platform.
All the Dior tools used by Merchandising or Marketing are there : 2D & 3D planograms, technical documents etc.
Finally, sharing occurs in 1 click with Dior’s worldwide teams.
